One of my favorite things about being a blogger, is having access to so many different people that I wouldn’t have otherwise met. My readers, fellow bloggers, brand reps; I just genuinely love forming relationships with these people. I live by the motto, “The More The Merrier” where it comes to contacts and relationships. Of course, severing ties with people who are toxic to your life is often important to maintain balance in your personal life, but that’s not what I focus on in relationships. I focus on what I can do for my contacts to help them. What can I do to meet these people? I love meeting people in person that I talk to all the time online, and my favorite place to do that is at Brandcation.
My first Brandcation was to Pigeon Forge, TN. I had never been to Tennessee before and I was a last-minute addition to the trip. It was the luckiest thing that happened to my blogging career. I met some great women, forged new friendships, and got in touch with my adventurous side, all while connecting with travel PR, and other brands who sponsored some of the attendees.
My second Brandcation was in Destin, FL. While I had been to Destin before, I knew that I couldn’t miss out on the opportunity to get away with some of my friends and connect with brands once again. It also gives me the opportunity to expand my profile and become a travel blogger for a week.
Brandcation gives bloggers the opportunity to connect with brands & bloggers, but it also gives brands the opportunity, for very little money, to get their name out to hundreds of thousands of people by sponsoring a blogger’s trip there. Bloggers offer different “packages” wherein they write sponsored posts before and after the event, live tweet from the event, post sponsored posts on Instagram, and give the brand real-time exposure to people they may not have reached before. The hosting brand, this time Royal Caribbean, has been known to tweet our stuff out too, making exposure for sponsoring brands enormous.
This is the first time I have begun looking for sponsorships. I was fortunate enough to get my first trip 1/2 off and my second trip was sponsored by Brandcation because I won a writing contest by writing “The Adventures of Pear Summer at Brandcation”. This year, I’m going it alone.
I’m working on getting some sponsors so I can go and not have to worry about my family’s finances back home, and also because part of the fun of Brandcation is spreading the love about brands that you care about, with bloggers that you love, so that their readers can find out why you and your sponsoring brands are so flipping awesome. Did you stay with me there?
If you’re a brand and you’d like to partner with me, Visit my IndieGoGo site to find out what I can offer you on my trip.
If you’re a blogger and want in on this awesomeness, you’ll just have to wait until next time, but make sure you sign up for the forums at MomDot and you build a relationship with Brandfluential so that the next time Brandcation is announced, you’ll be among the first to know.